
Argh!
This is a meme that really, truly has to die. It rears its ugly head way too often and is constantly repeated in one medium or other. Today, it showed up in the Guardian, and I just couldn’t take it any more.
This meme is WRONG.
It’s based on the idea that Nielsen (and other bookseller) reporting numbers are close to reality and can actually give valid information about how many ebooks are being sold. Or allow correct comparisons between ebook and print sales.
Thing is, Nielsen’s numbers are based on ISBNs. And that’s the simple reason why their data is flawed. Severely flawed. Here’s why:
Amazon ebooks have ASINs. (And yes, Amazon is the biggest distributor of ebooks.)
They may have ISBNs, especially when they are published by a big publisher, but most self-published ebooks on Amazon do not. They don’t need them. And most indie authors don’t bother with ISBNs, because buying them is expensive in most countries. (Yay for Canada where they are free!)
Which means:
Nielson does not even see most sales of self-published ebooks. Continue reading















































